17 November 2022 – SportsHero Limited (SportsHero or the Company) refers to its announcement dated 25 October 2022 wherein the Company announced its intention to launch FIFA World Cup Qatar 2022 prediction competitions on WeChat.
The Company is pleased to provide the following updated information in relation to the launch on WeChat of the Company’s FIFA World Cup Qatar 2022 prediction competitions:
- ➢ FIFA World Cup Qatar 2022 will run from 19 November to 18 December 2022.
- ➢ Sponsored prizes for our prediction competitions will be provided by Black Shark, Logitech and Monster Technology. Prizes include gaming hardware, Bluetooth gaming headsets and an iPhone 14 Pro Max 256GB.
- ➢ Logitech to increase its current A$15,000 sponsorship to A$25,000 worth of prizes.
- ➢ New commercial sponsor, Black Shark (a subsidiary of Xiaomi), to sponsor A$10,000 worth of prizes.
- ➢ Monster Technology to sponsor over A$60,000 worth of advertising and promotion in the lead-up and during the World Cup tournament.
- ➢ Wuhan Esports Association will promote the prediction competitions across their social media platform and grassroots channels within their network.
- ➢ In addition to World Cup prediction competitions, users can purchase bonus tools/points to boost their predictions and climb faster up the SportsHero leaderboard.
- ➢ Estimated 200 million football enthusiasts in China (September 2022).1
Wuhan Monster Technology, the commercial arm of the Wuhan Esports Association, will sponsor prizes that include an iPhone 14 Pro Max 256GB, KARNOX co-branded gaming chair and Tencent Video Sports VIP cards. They will also sponsor over A$60,000 worth of online advertising and offline promotion across the Wuhan Esports Association official website, social media channels, over 3,500 large screen resources across 125 colleges and universities in 15 cities across China.
Black Shark Technologies is a subsidiary of Xiaomi Corporation (SEHK:1800 – market capitalisation ~ A$50 billion) who manufacture high-quality gaming hardware, software and accessories. They also manufacture a line of flagship Android smartphones of the same name specialised for gaming. As the leader in the gaming smartphone industry, Black Shark has successfully broadened its footprint globally in two years since its establishment attaining more than 1 million global users, occupying the largest market share in the gaming smartphone market segment in China. Since launching in overseas markets, Black Shark was the first Chinese brand to partner with the top two operators in South Korea and continues to proudly rank first in the gaming smartphone market segment in Japan and Southeast Asia. Successfully entering powerful sales channels such as Fnac-Darty and Boulanger in Europe, Black Shark interacts with global gamers in daily communication, striving to better understand gamers’ needs and respond to the market with better-designed products.2
Logitech (China) Technology Co Ltd (a wholly owned subsidiary of Swiss multinational Logitech International SA) (SWX: LOGN) has collaborated with SportsHero to be our first commercial sponsor. The initial sponsorship provided by Logitech comprises Logitech gaming keyboard and headset products will be offered as prizes to competition winners during the World Cup.
Authorised for release by the Board
Michael Higginson
Company Secretary
1 https://www.statista.com/statistics/1195916/china-market-size-of-football-fans-by-type
2 https://global.blackshark.com/blogs/press-room/black-shark-technologies-reveals-new- brand-identity-with-new-corporate-slogan-game-is-real